Category Manager – Mainstream Spirits

November 21, 2025 Kenya

Company: Diageo / Kenya Breweries Limited (KBL)

Location: Nairobi, Kenya

Job Type: Full Time

About the Role

A highly organized, dependable leader who can drive shopper marketing growth, manage teams, and influence functions across a complex business environment.

Role Responsibilities

  • Define and drive scalable Shopper Marketing growth drivers.
  • Lead the commercial spirits portfolio to grow revenue and market share.
  • Adapt brand initiatives into customer programs that deliver results.
  • Create large, insight-driven programs across diverse customer groups.
  • Manage BTL agency partners to ensure excellence in activations.
  • Collaborate with cross-functional teams including supply chain and finance.
  • Translate analytics into actionable commercial strategies.
  • Lead a team of 5 and transform team structure and ways of working.

Top Accountabilities

  • Strong analytical and commercial foresight.
  • Ability to build and adapt creative shopper programs.
  • Effective budget and project constraint management.
  • Track program performance and apply timely corrections.
  • Leadership to guide teams and manage career development.

Experience / Skills Required

  • Experience in Marketing or Sales (Customer Marketing).
  • Understanding of shopper insights and channel strategies.
  • Ability to influence across large organizations.
  • Experience managing agencies and key customers.
  • Business-related degree; MBA desirable.
  • Proven commercial management experience.

Method of Application

Apply Now

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