Job Title: Digital Marketing Executive

Company: Mwananchi Communications Limited
Job Type: Full-Time
Qualification: Not Specified
Experience: 3+ years
Location: Tanzania
Job Field: Marketing / Digital Media

About the Opportunity
Mwananchi Communications Limited (MCL), Tanzania’s largest independent news network, is seeking a Digital Marketing Executive to drive online growth and convert readers into loyal digital subscribers. This role is pivotal to our digital transformation and requires a creative, analytical, and collaborative individual.

Key Responsibilities

• Develop and execute innovative digital marketing campaigns to drive revenue goals
• Lead paid marketing strategy across social media and search platforms
• Oversee and optimize SEO and SEM strategies to enhance online visibility
• Map and optimize the end-to-end customer journey for digital subscriptions
• Manage email marketing channel including template design and performance tracking
• Utilize analytics tools to monitor and report on campaign performance
• Collaborate with Content, Tech, and Sales teams for seamless execution

Qualifications and Key Skills

• 3+ years of experience in growth and digital marketing
• Strong analytical skills and ability to leverage data for optimization
• Knowledge of Paid Search bidding, targeting, and optimization
• Google and Bing Ads certified
• Experience with performance marketing metrics and platform reporting
• Proven track record of increasing traffic and customer conversion

How to Apply:
Interested candidates should apply online via our career portal https://careers.mcl.co.tz or email their application to hm@tz.nationmedia.com before Nov 30th, 2025. All Applications should be in PDF format.