Senior Growth Marketing Manager

November 8, 2025 Nairobi

Job Title: Senior Growth Marketing Manager
Job Type: Full Time
Qualification: BA/BSc/HND
Experience: 5–8 Years
Location: Nairobi
Job Field: Sales / Marketing / Retail / Business Development

About the Role:
At M-KOPA, you’ll bridge strategy and execution—designing, running, and optimizing digital campaigns that drive measurable customer and revenue growth. Partner with Product, Data, and Telesales teams to uncover insights, test hypotheses, and translate learnings into repeatable playbooks.

Core Responsibilities:

  • Design and execute growth experiments to improve acquisition, activation, and retention.
  • Develop cross-channel campaign plans (WhatsApp, SMS, telesales, Direct Sales Agents).
  • Track and analyze funnel performance to identify opportunities.
  • Interpret dashboards, segment users, and recommend next actions to maximize ROI.
  • Collaborate with Product, Telesales, and Operations teams to align messaging, offers, and timing.

Tools & Environment:

  • Growth marketing platforms: CleverTap, Braze, GA4, Amplitude, Looker.
  • Channels: WhatsApp, SMS, telesales, Direct Sales Agents.
  • Data: Proprietary insights across 5 African markets.

Requirements:

  • Proven growth marketer with experience designing experiments, interpreting data, and scaling successful campaigns.
  • 5–8 years in Growth, Product Marketing, or Lifecycle/Performance roles.
  • Familiarity with omnichannel engagement tools (CleverTap, Braze, GA4, Amplitude).

Method of Application:
Apply via M-KOPA Solar Careers

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